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Riunite, America’s #1 and best-loved Italian Red Wine for over 4 decades, is the leading producer of classic wines from Central Italy’s Emilia-Romagna Region, home to prosciutto di Parma, Parmigiano Reggiano and balsamic vinegar.

In 1950, nine wine producers from the agriculturally rich Emilia-Romagna region, home to many of Italy’s famed indigenous alimentary products, “united” to form the Cantine Cooperative Riunite. The Cooperative’s goal was to not only reflect the outstanding wine historically produced in agricultural Emilia, but to join forces in dynamic synergy which would transform small village wineries and individual farmers into a highly respected world-class concern that would never forget its roots and core values.

With the 1967 introduction of Riunite Lambrusco in the U.S., Riunite quickly became an American phenomenon, introducing millions of consumers to their first taste of wine and igniting the country’s love affair with Italian wine. With the memorable jingle “Riunite on Ice, That’s Nice,” Riunite became America’s #1 imported wine in 1976 and held that position for a remarkable 26 years, setting sales records that remain unmet by any other import.

In 1993, Riunite was the first winery in Europe to receive the prestigious ISO 9002 and ISO 14001 Quality Certification, guaranteeing that every stage of wine production meets the most stringent quality standards.

 

THREE KEY SELLING POINTS: ON PREMISE PRIORITIES:
  1. #1 Imported Wine in US History: In the US alone, Riunite has sold over 165 million cases to date.
  2. Riunite is an Iconic Brand with a rich heritage and tradition of making quality wines.
  3. Appealing, Drinkable Wine: Riunite’s portfolio of wines are all soft, and semi-dry, with a forthright fruitiness that appeals to the American palate.
  • BTG: Lambrusco, Trebbiano Moscato
  • Mixability: Red and White Sangria, Riunite Rita and Riunite Swirl
  • BTB: Lambrusco, Trebbiano Moscato

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