Brand Summary

Open/Save Portfolio Book
Table of Contents

placido

Placido offers classic Italian varietals from well-respected regions. A brand rooted in nobility, Placido is a nod to the heritage and legacy of 13th century nobleman, Placido dei Placidi. Count Placido was the hero of an epic battle between two Italian provinces. For his valor, he was awarded a vast estate where winemaking soon became an important part of the culture. The passion he developed for wine and food remains the inspiration for Placido today. Placido’s collection of wines are consumer favorites, earning them a place at the table with today’s families.

THREE KEY SELLING POINTS: ON PREMISE PRIORITIES:
  1. High quality wines including Chianti DOCG at competitive price points
  2. Well known regions, ideally suited for these authentic Italian varietals
  3. Well balanced taste profile makes Placido an ideal accompaniment to meals
  • House and tier 1 pours, Italian accounts, National accounts
  • Pinot Grigio, Sangiovese and Montepulciano under screwcap closure

Print This Page