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Since 1960, Fratelli Cella has been producing some of the world’s finest examples of sparkling wines from the region of Emilia Romagna, including Lambrusco, one of the most important Italian wines. The Fratelli Cella winery is recognized as one of the leading producers of Lambrusco in Italy. Cella is made using the combined effort of some 2,500 associate growers from throughout Emilia Romagna, who use only the best grapes from the area. The winemaking focus begins in the vineyards and ends with the impressive portfolio of fine wines offered by the brand. Today, Cella wines can be found in over 40 countries around the world. At Cella, there is a strong dedication to quality, which means: consistency with tradition, achievement of recognized standards of excellence for the fruit produced, and the willingness to adapt and the ability to introduce innovation and change.

THREE KEY SELLING POINTS: ON PREMISE PRIORITIES:
  1. Leading name in Lambrusco: Cella is one of the top 3 leading Lambrusco labels by volume in the US.
  2. “Chill a Cella”: Campaign that brought awareness to the Lambrusco Category.
  3. Strong Branding History: Throughout the 1970’s and 1980’s, Aldo Cella created strong branding that had an impact not only on Cella, but the Lambrusco category overall.
  • BTG: Cella Lambrusco dell’Emiliana IGT
  • BTB: Cella Lambrusco dell’Emiliana IGT

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